Apple made history this year by becoming the first trillion-dollar company the U.S. has ever seen. But the only millionaire investors Apple is minting these days are those who boarded early.
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While that ship has sailed, with share prices over $220, there’s some low-hanging fruit on the Apple tree that no one’s ever heard of …
One company might be about to provide investors with a backdoor into the world’s most tantalizing brand.
They’re trusted by Apple.
They have Apple experience.
And they’re planning to roll out a new type of Apple store across the Americas.
The name of this little-known company is Cool Holdings (NASDAQ:AWSM) and its all-Apple stores already earn an impressive $3,750 in revenue per single square foot.
That’s more than Tiffany & Co., more than Michael Kors—and way more than Costco.
In fact, it’s even closing in on Apple-owned stores themselves, which are the top retailers in terms of sales per square foot at $5,546 as of 2017.
For an investor looking to tie-in with Apple—the biggest and best brand in the world—this is how it’s done, and this is the time to do it.
Apple is unstoppable, and it recently unveiled its new Iphone XS and XR on September 12th at a big event at its headquarters. CNN Money has called the iPhone the MVP of the stock market, and the “biggest cash cow on Wall Street”.
The iPhone alone is expected to rake in $165 billion in sales this year—it’s a “stunning amount of money from a single product line”. And this ties in to Cool Holdings …
You might not have heard of them yet, but in the next couple of years, you will—when the hundreds of expected Cool Holdings-owned OneClick stores selling Apple products rise up and one day potentially turn into 1,000, from as far North as Canada to the southernmost tip of Latin America.
Here are 5 reasons to keep a very close eye on Cool Holdings (NASDAQ:AWSM) right now:
#1 Cool Holdings, The Coolest Back Door Into Apple Revenues
Cool Holdings owns OneClick International and OneClick Argentina, and it is already one of Apple’s premier partners in the Americas.
Its Apple-product boutiques look like Apple, and smell like Apple, but they aren’t run or owned by Apple.
They’ve been so successful in a difficult market (Latin America) that they were made an Apple premier partner to roll out in the United States.
Cool Holdings’ goal with its One Click retail boutiques is to become the largest authorized reseller of Apple® products and services.
In Latin America, its staging ground is Argentina, with six brand new boutiques. Its staging ground in the U.S. is Florida, where three stores are already up and running:
The next phase of the roll-out has already begun, and Cool Holdings is planning over 200 new stores by 2020. That’s 200+ stores in less than two years—from Canada and the U.S., to Argentina and beyond.
And it’s moving fast …
On August 28, Cool Holdings opened their newest OneClick Apple Boutique Store in Orlando, Florida, and on August 20, it acquired an Apple Boutique Store retail chain in the Dominican Republic, adding 7 more shops to the portfolio.
And they’re just getting started—there’s endless room to grow here.
#2 Per Square Foot, Only Apple Beats Cool Holdings
Cool Holdings (NASDAQ:AWSM) carries all the top brands for Apple and absolutely anything related to Apple. It’s covering the entire Apple ecosystem—and they have direct relationships with all the accessory brands.
Either you have the distribution without retail or retail without distribution – Cool Holdings has both.
That’s why it’s making a stunning $3,750 in revenue per square foot. That’s a figure that makes even the biggest of the big in retail jealous. And it’s quite a feat for a company that few have ever even heard of.
There seems to be nowhere for these figures to go but up, if Apple sales are a good indicator.
Remember, Wall Street thinks Apple will make $165 billion just on the iPhone this year. Add accessories, and this is a retailer’s dream.
#3 A Business Model Like No One Else Means Higher Margins
Cool Holdings’ (NASDAQ:AWSM) business model breaks the mold in a way that should please investors to no end. It’s unlike anything else.
That’s because it’s growing distribution, marketing and retail all under the same umbrella—it’s a first that is one of several reasons Cool Holdings has the advantage over its competitors in the Apple ecosystem.
Where other companies take bad sales executives and promote them to “marketing”, Cool Holdings has a very different philosophy.
They’ve created their own marketing agency and brought it into the company. That means the best of the best.
It also means they do marketing for free and generate profit from it. That’s a rare relief for investors who typically see companies spend $2 in marketing for every $1 they get.
In other words, a unique business model with control over distribution, retail and marketing simultaneously means margins are even higher.
#4 Apple Trust—There’s Nothing Bigger
Winning over Apple isn’t easy for retailers. The trillion-dollar company doesn’t entrust its brand to just any old company.
In fact, there are only 32 companies in all of North America that have the privilege of opening stores that sell Apple products. Most of them are mom-and-pop shops, but Apple has chosen a select few to actually grow the business and consolidate some of those tiny set-ups.
Apple wants a presence … everywhere. The only way it can be in small towns is to go through smaller companies, and Cool Holdings (NASDAQ:AWSM) is one of the chosen few.
Why? Because to sell Apple products you have to be Apple in every way.
You have to look and feel like Apple because customers want the Apple experience, and the Apple brand won’t risk being sold by outsiders.
Cool Holdings is a premier Apple partner that is kicking it into full throttle with plans to roll out hundreds of new boutiques in less than two years.
Cool Holdings’ motto is “one world, one store, one click”—so no matter where you are in Latin America or the U.S., all of its stores will look and feel the same. In other words, they are just like Apple wants them to be, and with true Apple DNA.
#5 Founded By A Former Apple Employee
Investors should take note of a company founded by a former Apple employee. And Cool Holdings (NASDAQ:AWSM) is just that.
They saw a massive opportunity, and they jumped on it—at just the right time.
After all, the best things have come from former Apple employees, according to Business Insider.
- Nest Labs, the company behind The Learning Thermostat, was started by the guy who created the iPod.
- Android founder Andy Rubin started out at Apple.
- Enjoy, a startup that wants to bring the Apple Store Genius Bar to you, was created by former Apple retail chief Ron Johnson.
- SITU, a Bluetooth food scale that syncs with your iPad, was invented by a former Apple employee.
- Cloud startup “Upthere” was founded by two former Apple employees, including the mastermind of the Mac OS X.
- ‘Path’ founder Dave Morin is also from Apple.
For starters, Cool Holdings’ founder and chief marketing and sales officer, Felipe Rezk, used to head up enterprise sales for Apple in Latin America.
And the board has plenty of powerhouses behind it, too, including Canadian billionaire Aaron Serruya, who made his fortune along with his brother, Michael Serruya, in the 1980s with frozen yogurt and most recently sold the closely-held Kahala Brands food franchise, which includes Blimpie and Cold Stone Creamery, for some $320 million.
Chairman of the Board Andrew DeFrancesco has over 26 years of capital markets experience and has taken a string of companies to multi-million-dollar sales. As founder and chairman, he took Dalradian Resources through its IPO in 2010 and it was recently sold for $500 million. He also injected $6.2 million into Aphria Inc. (TSE:APH), which is now worth $4.73 billion.
They know what Apple wants, and they definitely know what Apple has to offer.
As of today, Cool Holdings has already successfully rolled out 17 stores that sell Apple products, and they are only just getting started.
This is a truly unique opportunity that comes at the perfect time as Apple breaks the trillion-dollar mark and prepares to launch new products.
And it’s not just about Apple, or even the iPhone. Cool Holdings (NASDAQ:AWSM) is free to pivot to other, hot, high-margin tech products that benefit from the Apple halo effect. Revenues for retail accessory sales from key manufacturers like Bose, Sonos, Belkin, Zagg-Mophie, Speck, JBL … are also at play.
This is a team with Apple DNA, making $3,750 per square foot in a fast-growing market. And it’s hoping to piggy-back on Apple’s growth.
New stores are quietly being rolled out… and revenue numbers may be reflected in their next quarterly call… In the not-too-distant future, this might be another big ship that’s already sailed.
By. James Burgess
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